Kellogg ITT White "Cindarella" Princess Phone 1964 Gr8 Start Price USD 145.99 Current Price USD 145.99 Time Left - Bid Count 0 Buy It Now Price - Reserve Price - Start Time Sunday, November 16, 2008 End Time Tuesday, December 16, 2008 Location Pompano Beach, Florida See more about 'Kellogg ITT White "Cindarella" Princess Phone 1964 Gr8' Description White Thermoplastic Kellogg ITT K-701 Cindarella Phone Dated to 1964. New Old Stock Handset Cord. Southwestern Bell light transformer and E1A External Ringer. Lights Up! It's Delightful! Works! SOLD "AS IS" SO WHAT YOU SEE IS WHAT YOU GET. FREE INSURED SHIPPING TO THE CONTINENTAL USA! Click Photo to Enlarge You are bidding on an original White Thermoplastic Kellogg ITT K-701 Cindarella "Princess" style rotary dial telephone which dates to 1964. This telephone is 44 years old and it functions still. This represents one of Kellogg ITT versions of the princess phone. This phone is a living testament to how thoroughly well-made these Western Electric designed, Kellogg manufactured 701's really are. This phone was made when Americans in the United States really made things for Americans and the world. I repeat this again: As my friend Bobby said it best: "When I see one of these phones and hear it ring, it tells me I'm an American in America." And he's right. I agree. This phone is one hundred percent pure Americana in the "flesh". What makes it even nicer is the fact that Kellogg ITT manufactured it instead of Western Electric, which means fewer of these can be found than their Bell System counterparts. This telephone instrument is in overall excellent condition inside and out. There are no cracks or chips and the phone is extraordinarily clean with signs of some fading and tanning or discoloration which is normal for a white plastic phone. There are some marks of its history which are all almost imperceptible and not easily seen. However, as I said there is some slight fading and tanning around the base shell and around where the receiver would sit. Fading and tanning are not unusual in princess phones as the plastics are slightly different as used in the baseshell from the handset, and the ear and transmitter caps. Overall the plastic matches up very well and fading and tanning is minimal. The #8 dial fingerwheel and its dial plate are clear and bright after a good cleaning but show a little use. This phone needed slight repair work. The handset cord is new old stock and had to take the place of the old, cut and frayed one. I gently cleaned and polished the base shell and handset. The receiver capsule was shot and had to be replaced. The rest of the phone date matches to 1964 and the E1A Western Electric external mini-ringer is dated to 1965. This telephone's external ringer rings sweetly and beautifully and (((((LOUDLY))))) on high and low ringing voltage. This phone is very nice inside and out and will look good sitting on your night stand, desk or table. Click Photo to Enlarge A brief history of the (Kellogg Cindarella and) Princess. Let's shed some light on the "De-Lightful" Princess Phone. In 1955, in a joint effort between Western Electric subscriber management services and their marketing department, management got together and decided that they wanted a small, "portable" bedroom telephone. Something that would appeal to the modern housewife basically. Something the wife, and often the teenaged daughter who was 13 going on 30 would demand. And something the poor husband and father would have to stand up tall for. My mom did this to my dad and I witnessed the phenomena first-hand. As we all know from episodes of "Leave it to Beaver" or other similar shows of that era (and for those of you who are too young to remember the original series airing on TV's in black and white with rabbit ears for antennas, the re-runs in syndication on Nickelodeon let's say), a pretty little phone meant orders for ..... additional extension sets! Translation: more rent money for the phone company! Therefore, in order to get more fat, rich, dumb and happy telephone post-war baby-boom-making subscribers to pay more money in rent to AT&T, they developed a new program. The Princess Phone. Flush with success after the introduction of the 300 and 500 series telephone sets, the Bell System and Western Electric retained Henry Dreyfuss to once again design a little beauty to spruce up subscriber fees. By 1956, Dreyfuss delivered the prototype princess phone. It went out for limited test runs in Philadelphia and Baltimore and was test marketed in Colorado, Georgia, Pennsylvania, and Illinois. By 1959 it was in mass-production, just in time for a new decade. The Princess was mass-marketed by the Bell System for the years 1960 and up. The phone was subsequently licensed to and copied by Northern Electric, Kellogg/ITT, Stromberg Carlson and many more. It remained in some form of production through the early 1990's when AT&T finally introduced the "Signature" series which included an un-lighted Princess phone and a lighted one with a volume control on it for the hard of hearing, which were sets marketed for lease-only. The main feature of this bright wonder was the fact that, similar to the 500 P/U and 552/554 P/U sets, it had a dial light which ran off a separate Western Electric 2012 transformer that plugged into the wall. However, the distinctions began there. Unlike the P/U system which had a cute little mushroom light poking out of the top and over the dial, the light in this little girl was on the inside under a transluscent dial plate. Similar to the P/U series, the bulb could be left on at night but dissimilar to the 500 P/U, the switch was compact and found in the back and not up front as a recycled 2-line switch as done in the 500 series. Thus when you lifted the handset off the cradle the dial would light up under the numbers along with the clear plungers in the cradle. When you hung it up, the light turned off. Or, you could flick the little switch in the back, and the light would shine at half-brightness as a little night light. Which is what appealed the most to housewives apparently. Remember mom's hand lotion sitting next to the Princess on the nightstand? The smell of her hand lotion? Later versions of this phone included a 10 button touchtone model and much later the ubiquitous 12 button version. The later touchtone versions had LED's inside of the transluscent keypad and lit up off the line power rather than off the 2012 power supply. However they only lit up when you lifted the receiver typically. The last version didn't even light up. These came in multi-line 2 or more line phones, had message waiting lamps on them, and were configured in different styles. There was a Bell System centennial model re-christened the "Imperial" (as was done with the 75th Anniversary 202's) that came with a chromed or gold-plated base shell and standard color black or ivory handset either G3 or G15 modular. That was in 1976 THEEEEE most popular color ever was pink. No wonder. Look at the target market. So there you have it, a brief history of a wonderful and cute little phone which us big, burly hairy telephone geek collector guys with beards and beer bellies now treasure with a gentle and loving passion -- just like a 57 Blue and White Two-Tone Chevy Nomad with three tone piped and pleated seats. The interior of this phone is very clean now and has all of its factory markings. I spent some time cleaning this telephone up, testing it and getting it in working what I consider good working order. Click Photo to Enlarge Click Photo to Enlarge Click Photo to Enlarge The interior parts of the base and the base are dated to 1964 and in excellent condition. The bottom plate is in excellent condition. This phone was largely kept well over the years. Click Photo to Enlarge   The sleek, residual art deco lines of this telephone are undeniable. Its pettigre' and origins, dating to the original Western Electric 300 series designed by the same man is undeniable. The bottom of the base plate is in excellent condition and bears virtually no marks of its history. The rubber waffle pad is an original not a reproduction. Good luck   1968 Kellogg trade ad for the Princess (printed in 1967). Ad is not included in this auction. Click Ad to Enlarge   Please bid early and bid often on my auctions. BEFORE BIDDING PLEASE READ THE "LEGAL" PRINT! (1) May require standard Bell System 5 ren line, may not work on digital private exchanges or networks, and requires pulse enabled dialing. If you are not sure if this phone is compatible with your system, check with your phone company. (2) This (these) item(s) are used and sold "as is" with all faults, and no refunds for breakage in transit! You should insure. (3) The item(s) offered for bids are the actual item(s) in the picture connected with this listing. (4) If the terms "As New In Box" appears, it means: the item is used and comes with its original box and/or paperwork. I am not a distributor or a retailer. If the item was unused then it will also be sold as "As New In Box". If you have questions, contact me prior to bidding. If you want more photographs, e-mail me before bidding. I won't bite and I'll answer your questions promptly so long as I have sufficient time to respond. (5) Buyer pays all shipping and handling charges in associated with this transaction, including in the event there is some issue: return shipping and handling. (6) You should purchase insurance. 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